.At the launch of Astrid Andersen's brand-new line Stel, a presentation held outside on a boat dock, The Street's 2002 song "Switch the Webpage" was blowing up away from the stereo. It was a star-aligned, symbolic second, due to the fact that the London-trained developer is beginning a brand-new phase in her manner life, this time around focusing the work around herself.Andersen's much appreciated name menswear brand name was actually centered, vivid, and streetwise. With Stel, she described in a pre-show job interview, "I need to sit conveniently at the facility of it maybe much more this time considering that right now it's a women's wear brand, and it is really much more concerning me and also my personal endorsements." Stel likewise mirrors Andersen's advancement as an individual. After ceasing her pipe, the professional returned home to Jutland in the North of Denmark and also possessed pair of little ones. She is actually not the individual she was actually back then.Shifting gears in fashion is actually hard to accomplish. Brands appear to take on lifestyles of their personal, and it's quick and easy to be pigeon-holed. Stel breaks with several of style's customs. The label will certainly reveal in-season, so what is presented will certainly be actually readily available for acquisition. Simultaneously, seasonality is actually less important in the Stel equation than importance. Collections will certainly be actually identified through amount (01, 02, and also 03 were received Copenhagen), the principle being that you may come together items across "periods" both in your wardrobe and on the selling floor. Andersen finds no requirement for a garment to be abandoned even if the schedule webpages flip. "The direct translation of stel is actually body," she mentioned, yet it [recommends additional to] a fundamental structure in a kind of industrial method it [also explains] a set of collectibles-- when you speak about a tea service, you would name it a stel. For me, that was actually quite an exciting beginning factor in regards to the concept of developing both antiques, yet also one thing that is actually a brand-new foundation." Possessing designs present on scaffolding was arbitrary as it suggests many allegories. There is actually construction, which relates to building a brand-new company, as well as the idea of assistance relates to her opinion that outfits need to help you. Stel is actually, in essence, a kind of mobile offering, yet none along with the angularity of something like Legos or stacked Mu00e6rsk freight containers. Activity, firm, and permission become part of Andersen's strategy. "When I talk about the brand, I possess this tagline: tailoring that you can roller skate in, denim you can easily dance in, shirting you can easily journey in." Flexibility, joy, movement.